Challenge
Growth in a national mobile money platform had flat-lined after launch. With minimum viable product in the market, the creators were seeking a plan for new products and services to reignite interest and user enrolment, particularly among the underserved.
Result
A comprehensive program led to the definition, creation, and adoption of a suite of tools and business processes for strategy development, partner evaluation, service assignment and prioritization, and use case development, as well as a detailed roadmap of viable initiatives that undergirded the development of a sustainable digital ecosystem in the country.