Challenge A major international bank operating in multiple markets was faced with tightening margins, flat-lining economic activity, and unsatisfactory productivity ratios. Each of the bank’s operations was standalone, with branches carrying out the majority of their own mid- and back-office functions. Regulation differs and is evolving in each of the bank’s markets, making it increasingly complex to stay up-to-date and ensure compliance.
Challenge A leading bank was suffering unusually high levels of retail loan delinquency, which spiked above 20% during an economic downturn. Lending staff were rewarded on the basis of loan volume rather than quality while most loan underwriting and all collections were done solely at the branch with minimal audit.
Challenge Growth in a national mobile money platform had flat-lined after launch. With minimum viable product in the market, the creators were seeking a plan for new products and services to reignite interest and user enrolment, particularly among the underserved.
Challenge A market-leading bank with multiple business lines—including deposits, secured and unsecured credit, payments, investments, and insurance—had siloed digital channels that created an uneven customer experience and a poor sales environment. The bank aimed to improve efficiency, increase sales, and hold onto its market share vs. both traditional rivals and emerging fintech challengers.
Communications & Content Strategy
Enterprise Management & Operational Processes
Challenge A major international bank, with operations in 22 countries, needed to significantly improve customer experience and increase efficiency in order to maintain good profitability in a challenging revenue environment.