Challenge Growth in a national mobile money platform had flat-lined after launch. With minimum viable product in the market, the creators were seeking a plan for new products and services to reignite interest and user enrolment, particularly among the underserved.
Challenge A market-leading bank with multiple business lines—including deposits, secured and unsecured credit, payments, investments, and insurance—had siloed digital channels that created an uneven customer experience and a poor sales environment. The bank aimed to improve efficiency, increase sales, and hold onto its market share vs. both traditional rivals and emerging fintech challengers.
Digital Uptake Marketing
Challenge A major international bank, with operations in 22 countries, needed to significantly improve customer experience and increase efficiency in order to maintain good profitability in a challenging revenue environment.