Revitalization of a National Interoperable Mobile Money Platform

Challenge Growth in a national mobile money platform had flat-lined after launch. With minimum viable product in the market, the creators were seeking a plan for new products and services to reignite interest and user enrolment, particularly among the underserved.

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Jose Luis Hicks

Alliances & Partnerships Co-branding;  Loyalty & Rewards Programmes;  Strategic Alliances & Co-operative Models Channels Agents & Merchants;  ATMs;  Branches & Stores;  Contact Centres;  External Services;  Internet Channels;  Mobile Device Channels; …

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